Thursday, June 30, 2011

If Insurance

AD Week’s Ad of the day

Adam Berg brings good old-fashioned magic to Swedish toy-store spot By Tim Nudd

Computers are great for accomplishing visual tricks, but sometimes they leave behind that artificial sheen. The easiest way to make action seem real is to make it real. Well, not the easiest way—it can be just as laborious, but the process is refreshingly physical rather than virtual. Take this new Swedish ad for If Insurance, from agency Forsman & Bodenfors and director Adam Berg.

Read the whole article at Ad Week:

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