Friday, May 10, 2013

Chalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald's

reported by David Gianatasio on ADWeek - May 10, 2013

If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily by graffiti artist Stefan Szwed-Stronzynski as part of a campaign cooked up by the local office of DDB, art studio Good Looking and Krewcy Krawcy Productions.

[read the entire article]

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