Friday, September 13, 2013

Chipotle’s “Scarecrow”

posted on YouTube Sept.11, 2013

This new video featuring Fiona Apple covering “Pure Imagination” (written by Anthony Newley and Leslie Bricusse, Willy Wonka and the Chocolate Factory, 1971), at around 1:37, may be the most poignant moment you’ve ever witnessed in fast food marketing.

The video itself is a promotion not for Chipotle per se but for an iOS game that's available for free on the app store.

Read more about the video at

No comments:

Post a Comment