Adam Berg brings good old-fashioned magic to Swedish toy-store spot By Tim Nudd
Computers are great for accomplishing visual tricks, but sometimes they leave behind that artificial sheen. The easiest way to make action seem real is to make it real. Well, not the easiest way—it can be just as laborious, but the process is refreshingly physical rather than virtual. Take this new Swedish ad for If Insurance, from agency Forsman & Bodenfors and director Adam Berg.
Green Lantern [PG-13]
Directed by Martin Campbell
2011 Warner Brothers
Grade: B-
Up-graded from C
Par: Alien (+1: designs; -1: in action)
+1: Energy constructs
+1: Ryan Reynolds as Hal Jordan/ Green Lantern
-1: Love story between Hal and Carol (Blake Lively)
Par: Threats of fear-hungry Parallax and Hector Hammond (Peter Sarsgaard)
Watch the bonus scene in the middle of the end credits (+1).