Monday, May 5, 2014

The Doritos Origin: Repurposed Garbage from Disneyland

reported by Emma del Valle on Death and Taxes, May 1, 2014
additional report by Robert Sorokanich on Gizmodo, May 4, 2014


Shortly after Disneyland opened in 1955, the founder of Frito-Lay received permission from Walt Disney to open a Mexican-styled restaurant in Frontierland. “Casa de Fritos,” the restaurant, featured Fritos corn chips in many of the dishes and an elaborate animatronic vending machine featuring the “Frito Kid” dispensed bags of the snack with the help of “Klondike” who brought up the bags up from a mineshaft.


One of the salesmen from Alex Foods, the tortilla supplier to the restaurant at the time, noticed stale tortillas in the garbage and gave the kitchen a tip: instead of trashing the stale tortilla, cut them up and fry them.

[read the complete "DeathandTaxes"article]
http://www.deathandtaxesmag.com/219962/the-doritos-origin-story-repurposed-garbage-from-disneyland/

[read the complete "Gizmodo" article]
http://gizmodo.com/how-doritos-went-from-disneyland-dumpster-to-multi-bill-1571523236

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