Brand New is a division of UnderConsideration. Its sole purpose is to chronicle and provide opinions on corporate and brand identity work. We cover redesigns and new designs of well-known products, companies, and organizations. Brand New is edited and 99% written by Armin Vit.
New Logo and Identity for Gotham Writer by Hyperkat (June 3, 2014)
City of Stockholm by Essen International (June 2, 2014)
New Logo for Rio450 by Crama (May 22, 2014)
New Logo On-Air Look for RTL Nieuws by Mark Porter Associates and Smörgåsbord Studio (May 20, 2014)
New Logo for ChapStick by Ian Brignell (May 21, 2014)