"Bette Davis"
Source Media Cover
Check out the illustrator's site:
http://www.bradwalkerillustration.com/
“Captain EO,” the 3D film starring the late “King of Pop” Michael Jackson, is returning to Disneyland for a limited time starting in February, Disney announced today.
http://ocresort.freedomblogging.com/2009/12/18/captain-eo-returns-to-disneyland/28917/
Posted by Bob Garfield on 10.26.09
Due to the baseball playoffs, we've accidentally seen a lot of TV commercials and we offer these thoughts:
1. The lady in the Symbicort asthma-inhaler commercial has a nice set of lungs. Literally. The rest of her is in silhouette, but her lungs light up, E.T.-ishly (perhaps to distract you from the "asthma-related death" disclaimer). Still, we can't look away. Yikes.
Title: We Will Not Tone It Down Marketer: Miracle Whip Agency: McGarryBowen |
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A badge of defiance? Hardly. |
3. The "All you need is love" spots are irresistible. The female breakdancer is fabulous. And the fashion designer does more good acting in six wordless onscreen seconds than Al Pacino has since the Clinton administration. But, in terms of fulfilling your creative dreams, BlackBerry is relevant ... how? Sort of preposterous -- albeit, on the weekend preposterometer tally, by no means the champ. For we have witnessed ...
4. ... something that had inexplicably eluded us for months. It's an anthem. A manifesto. A generational declaration of defiance. Some excerpts:
"We will not be quiet!"
"We will not try to blend in, disappear in the background, play second fiddle!"
"We're not like the others, we won't ever try to be!"
"And we will not tone it down."
Whoa! Attitude! You've seen this sort of thing before, from such varied advertisers as Nintendo, Nike, the U.S. Army, Camel filters, Stroh's beer and Dr Pepper, all trying to flatter their prospects into imagining themselves as a breed apart, heroic iconoclasts who find the ultimate expression of their singular boldness in, you know, a mass-produced product.
Manufactured goods also like to lay claim to our highest earthly aspirations. This we've learned from such great spirit guides as Lincoln-Mercury, Levis, Johnnie Walker, Gatorade and Brother, the Dalai Lama of color printers. Of course, if you think a printer or a jug of sugar water or a smartphone or even a bloated luxury car is inspiring, then you are what we in journalism call "a douche bag."
Yet, as the Marlboro cowboy has demonstrated for about 50 years, this approach can be phenomenally successful. You'd think there'd be a backlash for marketers who think you're such a douche bag that you can fall for this malarkey, but au contraire. Like we said: Marlboro, Nike, the old Beetle ... it works, and from this we can conclude only one thing:
There are a lot of total douche bags out there, douche bags so douche-baggy they don't even realize they are treated like douche bags by the very brands they think are cool.
But now we as American face the ultimate insult to our self respect, via the "We will not be quiet" anthem sampled above. Because the advertiser is ...
... Miracle Whip.
That is correct, the salad dressing/sandwich spread/middle finger to the Man.
Or at least to the mayonnaise.
The commercial is filled with attractive but slightly grungy young people of no mind to accept mere mayo, because obviously mayo is ordinary. Mayo is establishment. Mayo is surrender. Whereas Miracle Whip is Che Guevara in a jar.
Was this conceived during 'shroom day at McGarryBowen?
See, in non-psychedelic reality, Miracle Whip is not a badge of defiance but rather the quintessence of middle-American déclassé, the turquoise pants suit of condiments. To assert the opposite is just a slap at our collective intellects, our collective honor, our collective non-douche-baggery.
If this succeeds, ladies and gentlemen, we do indeed surrender. If Miracle Whip is cool, the terrorists win.
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http://adage.com/
http://adage.com/garfield/post?article_id=139945
The next time you are washing your hands and complain because the water temperature isn't just how you like it, think about how things used to be. Here are some facts about the1500s:
Most people got married in June because they took their yearly bath in May, and still smelled pretty good by June. However, they were starting to smell, so brides carried a bouquet of flowers to hide the body odor.
--- Hence the custom today of carrying a bouquet when getting married.
Baths consisted of a big tub filled with hot water. The man of the house had the privilege of the nice clean water, then all the other sons and men, then the women and finally the children. Last of all the babies. By then the water was so dirty you could actually lose someone in it.
--- Hence the saying, "Don't throw the baby out with the bath water. "
Houses had thatched roofs-thick straw, piled high, with no wood underneath. It was the only place for animals to get warm, so all the cats and other small animals (mice, bugs) lived in the roof. When it rained it became slippery and sometimes the animals would slip and fall off the roof.
--- Hence the saying, "It's raining cats and dogs."
There was nothing to stop things from falling into the house. This posed a real problem in the bedroom where bugs and other droppings could mess up your nice clean bed. Hence, a bed with big posts and a sheet hung over the top afforded some protection.
--- That's how canopy beds came into existence.
The floor was dirt. Only the wealthy had something other than dirt. Hence the saying, "Dirt poor." The wealthy had slate floors that would get slippery in the winter when wet, so they spread thresh (straw) on floor to help keep their footing. As the winter wore on, they added more thresh until, when you opened the door, it would all start slipping outside. A piece of wood was placed in the entranceway.
--- Hence the term, "thresh hold."
(Getting quite an education, aren't you?)
In those old days, they cooked in the kitchen with a big kettle that always hung over the fire. Every day they lit the fire and added things to the pot. They ate mostly vegetables and did not get much meat. They would eat the stew for dinner, leaving leftovers in the pot to get cold overnight and then start over the next day. Sometimes stew had food in it that had been there for quite a while.
--- Hence the rhyme, "Peas porridge hot, peas porridge cold, peas porridge in the pot, nine days old."
Sometimes they could obtain pork, which made them feel quite special. When visitors came over, they would hang up their bacon to show off. It was a sign of wealth that a man could, bring home the bacon. They would cut off a little to share with guests and would all sit and-
--- chew the fat.
Those with money had plates made of pewter. Food with high acid content caused some of the lead to leach into the food, causing lead poisoning death. This happened most often with tomatoes, so for the next 400 years or so,-
--- tomatoes were considered poisonous.
Bread was divided according to status. Workers got the burnt bottom of the loaf, the family got the middle, and guests got the top-
--- or the upper crust.
Lead cups were used to drink ale or whisky. The combination would sometimes knock the imbibers out for a couple of days. Someone walking along the road would take them for dead and prepare them for burial. They were laid out on the kitchen table for a couple of days and the family would gather around and eat and drink and wait and see if they would wake up.
--- Hence the custom of holding a wake.
England is old and small and the local folks started running out of places to bury people. So they would dig up coffins and would take the bones to a bone-house, and reuse the grave. When reopening these coffins, 1 out of 25 coffins were found to have scratch marks on the inside and they realized they had been burying people alive. So they would tie a string on the wrist of the corpse, lead it through the coffin and up through the ground and tie it to a bell. Someone would have to sit out in the graveyard all night (the graveyard shift) to listen for the bell; thus, someone could be-
--- saved by the bell or was considered-
--- a dead ringer.
And that's the truth...Now, whoever said history was boring?!!!